02 — Logos
Logos
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Primary
Mono
Other
Clear space
Maintain clear space equal to the height of the 'C' on all sides. Never crowd the mark with other elements.
Minimum size
Primary lockup: 24px tall on screen, 16mm tall in print. Below this, switch to the icon-only mark.
Do / don't
Do
Use the primary logo at full size on Concrete or white backgrounds.
Don't
Place the indigo mark on Blossom or any other low-contrast surface.
Do
Rotate to the mono-light variant when placing on Ink or photography.
Don't
Re-colour the mark to match a backdrop.
Do
Respect the clear-space rules even in tight layouts.
Don't
Stretch, skew, or apply effects to the logo.